Praelium Commercial Real Estate
Praelium is a commercial real estate investment and advisory firm specializing in identifying, developing, repositioning, and owning properties, as well as entitlement and redevelopment of infill land in select growth markets.
We use a research-guided, data-driven approach to manage a dynamic, forward- thinking organization that consistently exceeds expectations.
Integrity and transparency are core values at Praelium, and we pride ourselves on acting deliberately throughout the investment and property development process to create value for our partners.
Our primary focus is on assets in markets that demonstrate a strong or growing demand from institutional and high-net-worth investors, which allows for a predictable exit value and offers a high degree of liquidity.
Our boutique approach to commercial real estate investment and advisory services ensures we provide personalized, highly specialized attention to every project.
We aim to build lasting partnerships, offering unparalleled expertise and value in every aspect of commercial real estate.
Praelium Commercial Real Estate is a dynamic business driven by ever-changing tenant requirements, demographic trends, technological innovation, and global capital flows. With this perspective, Praelium has consistently executed an investment strategy built on its core investment principles:
Market Selection
Invest in “talent cluster” markets where high-quality employers and employees choose to locate, creating strong and consistent leasing demand.
Asset Selection
Acquire and develop properties that, by virtue of location, physical quality, amenities, or other distinct features, can be positioned to offer sustainable and differentiated leasing advantages over their competition.
Add Value
Focus on situations with financial or operating issues which, when rectified, will create a stabilized investment with a durable income stream and broad appeal to institutional buyers.
Active Management
Manage all stages to create additional value and mitigate any potential downside in this ever-changing market.
Leverage & Exit Timing
Maintain control over exit timing by using leverage which will enhance investment returns and reduce risks for each property during periods of market constraint.
Understand Risk & Return
Measure investment performance by multiple metrics (IRR, equity multiple, leveraged and unleveraged return on cost) to properly assess risk/reward profile of every investment.
